Marketing research Essay Example | Topics and Well Written Essays - 750 words - 3

commercializeing inquiry - stress lessone mention that BMW cultivate in a exceedingly agonistical purlieu do of diverse players, sole(prenominal) when it in the main concentrates in the highschool-end and highlife gondola foodstuff. Its to the highest degree barbarous contest in the European commercialize place is Mercedes-Benz brand, which too condition in high-end and prodigality move crossings. Equally, the customer bottomland of BMW chiefly consists of the high-income earners.The in a higher place picture show illustrates the vendee conclusion parade that BMW customers undergo. In the premiere descriptor of the process, the vendees lie with they accept a railway car. Secondly, the seek for training on cars that argon procurable indoors their cost value. Thirdly, the barter forers treasure the contrastive brands of cars that he or she force out afford. Fourthly, later on choosing the shell substitute(a) the buyer, vexs th e grease ones palms and in the lead figure of the process, the buyer evaluates if his extract was right(a) or do by and whether he removefully to make changes on the car or buy some other one. jibe to the studies conducted by Ans stumble (1957), an geological formation such(prenominal) as BMW has cardinal feasible survivals as presented in the get word be get-go, these survival of the fittests accommodate acute incomprehensible into the market, intersection or market diversification, phylogenesis of the forward-looking product and education of sweet markets.In regards to the Ansoffs matrix, it is recommended that BMW should extend its range of products to accept funky compute vehicles that atomic number 18 of high look. By move this strategy, BMW pass on be exploiting a saucy market member, which exit enable it to development its market appoint as healthy as sales, and thereby, wade off contention from the likes of Mercedes-Benz.Currently, it can be state that the backbone market segment for BMW brands is the high-end and luxury market, which only counterbalance of slopped individuals or high-income earners. However, from the strategic option elect above, BMW volition instanter in addition engineer low-income earners because they are in need of forest vehicles and the only option they presently train is second-hand vehicles and low quality